FA launches Let Girls Play campaign


To coincide with International Day of the Girl, The FA launched a new campaign – Let Girls Play – which supports their ambition to give all girls equal access to play football in school by 2024.

Backed by Let Girls Play ambassadors Abi, aged 17 and Olivia, aged 15, along with Barclays ambassador Kelly Smith, MBE, the Let Girls Play campaign will inspire and empower communities and schools to help make change, unlocking equal opportunities for girls to participate in the sport.

The FA’s Director of Women’s Football, Baroness Sue Campbell, said of the campaign: ​​​​​“Momentum is building as next summer’s UEFA Women’s EUROs get ever closer, but we do not want to wait until then to inspire and empower others to help create equal access to playing football at school. Currently, only a third of girls aged 5-18 participate in football every week, and we want to change that. Now is the time to drive a far-reaching ambition to open up the game in every way to girls, and the Let Girls Play campaign allows parents and teachers to play a huge role in joining us in this commitment.

Watch the launch video


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Jon Osborne

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